The Team Behind High-Performance Visibility

Closer. Smarter. Proven.

Decades of hospitality, tourism, and search expertise—focused on one objective: getting your business found, chosen, and booked.

Decades of hospitality, tourism, and search expertise—focused on one objective: getting your business found, chosen, and booked. Market Edge 360 is not a traditional agency. We are a strategic partner built at the intersection of search visibility, consumer behavior, and revenue performance.


Experience That Translates Into Revenue

Most agencies execute tactics. Very few understand how travelers search, evaluate, and ultimately book. Our team brings together more than four decades of hospitality and tourism marketing experience with advanced expertise in SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).

We do not chase traffic. We position brands to capture high-intent demand at the exact moment decisions are made—where visibility directly impacts revenue.


Why Our Team Performs Differently

We Understand the Full Funnel

From discovery to research to booking to loyalty, we align every strategy to the complete guest journey—not isolated metrics.

We Prioritize High-Intent Channels

Our focus is on the channels that drive revenue: SEO, GEO, AEO, email marketing, and direct booking strategies. We do not build plans around vanity metrics.

We Align Marketing With Revenue

Every initiative is measured against occupancy, ADR, direct booking growth, and cost of acquisition. Performance is not assumed—it is validated.

We Bring On-Property Insight

We understand guest expectations, operational realities, and ownership priorities. This allows us to deliver strategies that are both executable and impactful.


Our Operating Philosophy

Visibility drives revenue. Authority wins in search and AI. Data informs decisions. Consistency outperforms campaigns. Direct relationships outperform third-party dependency.


Built for the Future of Search

Search has fundamentally changed. AI-driven summaries now influence a growing share of consumer decisions, and zero-click results continue to expand. Traditional SEO alone is no longer sufficient.

Our approach integrates SEO, GEO, and AEO to ensure your brand is visible across the full spectrum of modern search—appearing not only in rankings, but in answers, recommendations, and decision-making environments.


Proven Across Hospitality & Destination Markets

Our experience spans resorts, hotels, vacation rental management companies, destination marketing organizations, and experience-driven travel brands. We bring strategic clarity that allows leadership teams to focus on operations while we ensure they remain competitive in an increasingly complex digital landscape.


Let’s Evaluate Your Current Position

If you are questioning why your brand is not showing where it should, why direct bookings are underperforming, or how AI is impacting your visibility, it is time for a strategic conversation.

Schedule a consultation or request a visibility audit and take the first step toward a stronger, more resilient digital presence.


Leadership Rooted in Experience and Foresight

Frank Webb

Founder & President, Market Edge Communications, Inc.

Frank Webb is a pioneer in digital marketing for hospitality and tourism, with more than 40 years of experience guiding brands through evolving consumer behavior—from early search engines to today’s AI-driven discovery platforms.

Since 1983, he has specialized in destination travel marketing, working across resorts, hotels, and vacation rental ecosystems. His strategic approach blends deep operational understanding with advanced search strategy, providing ownership groups and executive teams with clear, actionable direction.

Today, Frank leads Market Edge 360’s evolution into a next-generation visibility platform—integrating SEO, GEO, and AEO to ensure brands are present not only in rankings, but in answers, recommendations, and decision pathways.

If your brand is not visible at the moment of intent, it is not in the market. That principle drives every strategy we deploy.

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A New Generation of Digital Execution

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Alexis Smith

Destination Content & Social Strategy Lead

Alexis leads content strategy focused on inspiration, storytelling, and conversion alignment across digital channels. Her work bridges the gap between brand narrative and booking behavior—ensuring content does more than engage; it drives demand.

With expertise in destination marketing, visual storytelling, and experiential travel planning, she transforms social and content ecosystems into strategic assets that position brands at the top of consideration.

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Andrea Webb McQuaig

Email & Lifecycle Marketing Strategist

Andrea leads high-performance email marketing systems designed to convert past guests into repeat revenue. Her approach focuses on lifecycle strategy—acquisition, engagement, retention, and advocacy—driven by data and behavioral insights.

She ensures that the most valuable asset a hospitality brand owns—its guest database—is fully leveraged to maximize ROI and reduce dependency on third-party channels.

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You can’t sell anything if you can’t tell anything.

Beth Comstock, Author

How May We Help You?

Let's Talk

(678) 775-6895

If you’re looking for marketing assistance to help your business grow, we would love to be part of your success story.


6340 Sugarloaf Parkway, Suite 200, Duluth, GA30097